This post is part of a series, “Mind Your Own Small Business,” where we share financial tips and information to help small business owners more effectively manage their small business finances.

It is possible to drown your business in data. Every tool wants to inundate you with endless array of ratios charts and percentages. Einstein said it best: Not everything that can be counted counts and not everything that counts can be counted. Many small business owners need help cutting through the noise to learn what the key metrics are that matter to their business. The rest is just distraction.

– Jenn Mathis
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