New Study Focuses on Small Business Cash Flow
27 Days. That’s how long it would take a typical small business to deplete it’s cash reserves if revenue suddenly stopped flowing in, according to a new study. It’s even shorter for some businesses (19 days for retailers, a mere 16 days for restaurants). That’s not much time, and it should be a wake-up call to small business owners everywhere that how we save money is just as important as how we spend it.
The study, released by JPMorgan Chase Institute, reviewed the banking transactions of 597,000 small businesses who hold bank accounts with Chase in core metropolitan areas. The study sought to evaluate America’s small business owners’ ability to withstand negative economic shocks (such as a prolonged economic downturn).
Is Your Business Low On Cash?
There are steps you can take if you find your small business in a cash crunch.
- Look at Big Picture – Is this a short term issue or a sign of bigger problem? If the cash crunch is due to the loss of one key customer contract, redoubling your sales efforts can help get you back on your feet quickly. If, however, there are larger issues going on (like a steady decline in customers over several months) then it may be time to re-evaluate your business model.
- Get In The Weeds – Give a careful review of your income statement and look for where you can trim expenses for short or long term. Many times businesses sign up for a monthly service they no longer need, and simply neglect to stop the recurring credit card charges. All those charges quickly add up.
- Consider a Short-Term Loan – If you have identified you have a short-term issue and you trimmed your expenses but find you are still short on cash, then a short-term loan may help. It is essential, however, that you carefully weigh the options first. A short-term loan will never solve a long-term problem (like fewer customers interested in your product). A responsible lender should be able to help you determine if a loan will help. Read our blog post here on how to determine if a short-term loan will help or hurt your business.