Tag: business strategy

One Wrong Letter Cost $2,000, Ruined a Friendship

By Rod Loges  As I mentioned in my last article, my keg delivery business taught me the value of being diversified. My very determined competitors helped me learn that one (did they really have to flatten all FOUR tires?) By my second year in business, I had added custom-printed shirts to my service offering. That addition […]

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Lessons in Perseverance From My College Keg Business

By Rod Loges   When I tell people about One Degree Capital, I often hear things like “Oh, I’d love to start my own business doing ‘XYZ’ someday.” To the outsider, it often looks easy to own a business. The reality is that business owners face challenges and surprises all the time. It takes a […]

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How Knowing ‘Why’ Led Website Developer WIX to $1 Billion

 by Rod Loges Five, four, three, two, one… Happy New Year! Well, almost! The New Year is a great time to evaluate our business goals and make sure we know the answer to the question, “Why do we do what we do?” Here is a great example: Avi, a business associate I met in 1999, […]

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Read This Before You Apply For An SBA Loan

by Jenn Mathis One of the parts of my day that I absolutely love is talking to business owners about their plans. It is so cool to share in their excitement and learn about their passions, and I love working with each of them to explore how best to make their plan a reality. Last week I […]

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A Lesson Learned The Hard Way: Working ON Your Business vs IN It

by Jenn Mathis How much of your time is spent working ON your business versus IN your business? How much is that costing you? You might be surprised. My customer and friend Patrick sure was, as he explained when he called me this week: Patrick owns a carpet cleaning business. Like a lot of service-related entrepreneurs, […]

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How First-Time-Buyer Discounts Can Backfire (and what to do instead)

by Jenn Mathis On the surface it seems like such a great idea – build your customer base by offering a First-Time-Buyer discount. The theory being customers will love your service or product so much that they will come back again. So what if you don’t make a profit on that first sale? You can […]

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Online Lenders Missing More Than Their Stock Targets

by Rod Loges I can hear the raspy voice of my Grandpa Loges now: “Rod, you can’t email a handshake!” I was reminded of these words of wisdom today as I read Forbes’ article Once-Hot Online Lending Companies Go Cold In Face Of Skepticism highlighting the recent challenges facing two internet business lenders – lenders who […]

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Recommended Reading: Delivering Happiness: A Path to Profits, Passion, and Purpose

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to […]

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Recommended Reading: Start with Why: How Great Leaders Inspire Everyone to Take Action

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they […]

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Recommended Reading: The Go-Giver

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. One day he is introduced to a series of “go-givers:” and learns the Five […]

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