Guide to Calculating your Real Customer Acquisition Cost
The Bottom Line
Most founders calculate Customer Acquisition Cost the easy way: marketing spend...
Rod Loges
Rod Loges, founder of One Degree Financial, provides SaaS founders expert fractional CFO services and strategic guidance. Learn from a tech entrepreneur's experience.
The Exit Readiness Checklist
Pillar 5 of the Ready Founder framework is Succession and Exit Planning. The idea is...
The Number That's Lying to You
The Bottom Line
Most founders know their overall profit margin but can't answer a more important...
Founders Who Wait Fail
I've learned something working with hundreds of founders. The gap between knowing what needs to be...
The Year You Stop Guessing and Start Leading
Most founders finish the year with a sense of progress, but not a complete picture. Revenue grew,...
Ready for What's Coming
These moments separate founders. Not luck. Not intelligence. Not how much money you have access to.
Recommended Reading | Laws of Leadership
Maxwell gets straight to what works. No fluff. Each law comes with real examples that show you...
Before You Set 2026 Goals: The One Question Every Founder Must Answer
It's not ambition. Most founders have plenty of that.
It's not even execution, though that matters.
Why Annual Planning in September Isn't Optional
By December, they're exhausted, their teams are burned out, and January 1st arrives with no real...
Cash Flow
I was talking with a founder just last week—a guy who's been selling like crazy, doing absolutely...